TECTON X 4 Campaign

Built around “On Top of the World,” the Monumental Feat concept celebrates the Tecton X 4’s pinnacle performance through athlete stories, race imagery, and podium finishes. The global campaign comes to life across retail displays, window attraction zones, and FlyLab product storytelling.

Role: Experiential Design, 3D Concept Development, Art Direction, Campaign Storytelling
Team: Xavier Jacob, Adam Larson, Joel Beeby (Creative Direction)
Regional executions
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